I was lucky enough to stumble upon Jennifer at a styling workshop a couple of weeks after I moved to Portland. Now, over a year later, I couldn't be more excited to share her story. Jennifer is the founder and curator of Vía Raiz, a shop where Mexican craftsmanship meets modern design.
Talking about Jennifer´s brand and her purpose was so reassuring for me, I must continue this project and one day I might go back to Mexico, my home country, to collect stories as passionate and compelling as hers.
You are about to get a glimpse of Jennifer´s entrepreneurial journey, what Vía Raíz means to her, why she founded it and why she works hard everyday to see her project succeed.Read More