Are you still trying to find the perfect holiday gift for your special crew? I visited Whitney at her beautiful store in West End Portland, WM GOODS, to have a little holiday-inspired chat where she shared her perfect holiday gift list.
I must say it was ridiculously hard to leave the store without shopping! From amazing books to beautiful handbags, the style is so on point, I may need to make my very own WM GOODS wishlist.
If you’re in Portland, stop by WM GOODS after a cup of (some of the best) coffee at Heart! If you’re anywhere else, you’re not out of luck, you just have to go to WM GOODS website and scroll down the amazing online shop!
What is WM GOODS purpose?
My goal in opening WM GOODS was to create a relaxed, warm, and welcoming space that encouraged people to come in and feel connected and like they could be themselves. I really dislike judgmental retail experiences where you feel like the sales associates are just giving you a once over to see if you’re cool enough to be there. I wanted to create a space where people felt relaxed enough to just come say hi, even if they didn’t plan to shop.
What does holiday giving mean to you, Whitney?
To me, holiday giving is about being thoughtful and showing that you really know the person you’re gifting. Sometimes that means an experience like a dinner out at their favorite restaurant, and sometimes it means going back and getting them something they mentioned in passing and probably didn’t even realize you heard. In a different route, I usually give donations to organizations that are meaningful to my family members instead of physical objects, which feels great.
What do the holidays at WM GOODS look like?
The shop is full of beautiful, giftable items that are thoughtfully and responsibly made. We work with a lot of creative makers and think about the types of items we would love to receive ourselves. Our space usually gets some festive decorations from Hilary Horvath and we keep the music warm and cheerful. It’s one of my favorite times of year and is usually a great time to catch up with familiar faces, plus our opening anniversary is November 30th.
What are your thoughts on gift wrapping?
We keep it simple. I don’t love a lot of wrapping paper or anything like that -you end up throwing it all away anyways. We do some blue ribbon, a nice natural kraft box, and a pretty dried flower. Simple yet effective!